Brand identity design

A brand worth observing.

A brand is more than a logo. It is how your business is perceived by the people who matter. We design brand identities that look sharp, feel consistent and make a strong first impression everywhere you are seen.

What is in a brand

Everything that makes you look the part.

Your brand is the first thing people see and the thing they remember. We build it to work across your website, your print and your social, from day one.

01

Logo design

Distinctive, flexible logos developed through real concepts and refinement, supplied for both digital and print.

02

Colour and typography

A considered palette and type system that gives your brand a voice and keeps it consistent everywhere.

03

Brand style guide

Clear guidelines for logo use, colour, fonts and application, so your brand stays sharp as you grow.

04

Stationery and print

Business cards, letterheads and the printed details that make a professional first impression.

05

Social and digital templates

Branded templates for Canva or Adobe, so your team can stay on brand without a designer on call.

06

Brand touchpoints

Logo animation, social elements and the finishing details that carry your brand into the world.

Selected brands

Brands we have put out there.

All projects

Packages

Brand packages for every stage.

Prices are a guide, and every project is quoted to suit. All packages include logo files for both digital and print.

Refresh

Improve your existing brand

Not happy with your brand? Perhaps you did it yourself, or it is looking dated. We will refresh it into something you are proud of.

  • Minimum 3 logo designs presented
  • Rounds of changes included
  • Logo files for digital and print
  • Style guide covering logo use, colour and fonts

From $999

Rebrand

Take your business in a new direction

Tired of your old brand? Looking to move in a new direction? Let's take it there together.

  • Minimum 5 logo designs presented
  • 2 rounds of changes
  • Logo files for digital and print
  • Comprehensive style guide with brand application concepts

From $1,199

Startup

Get off on the right foot

A well-designed brand can make or break a new business. Your first impression has never mattered more.

  • Minimum 5 logo designs presented
  • 3 rounds of changes
  • Logo files for digital and print
  • Comprehensive style guide
  • Branded templates for Canva or Adobe
  • Business card design

From $1,599

Identity

A complete brand identity

The full treatment. A suite of bespoke logo designs, brand styling and branded assets, so your brand hits the ground running.

  • Minimum 8 logo designs presented
  • 4 rounds of changes
  • Logo files for digital and print
  • Comprehensive style guide
  • Branded templates for Canva or Adobe
  • Business card and letterhead design

From $1,999

Acknowledgement of Country

Observed acknowledges the Kabi Kabi and Jinibara peoples as the Traditional Custodians of the land we work and create on here on the Sunshine Coast. We honour their deep and ongoing connection to Country, waters, skies, and stories. We pay our respects to Elders past and present, and recognise the strength, culture, and care of First Nations communities across this region.

Let's start talking!

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